Tag Archives: producers

Alcoholic drink producers compete for supremacy

Alcoholic drinks (spirits) producers are locked in a fierce battle for supremacy, amidst rising sales, which have defied the general decline in consumer spending, occasioned by  economic recession. The intense battle of supremacy is reflected in the  products segmentation and repackaging by producers, aimed at extending market reach, in a bid to leverage on market growth. Among other things, the growth experienced in ...

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