The Consumer Protection Council (CPC) has urged business owners to prioritise consumer protection as the pre-eminent factor in protecting brand, businesses, building confidence and corporate growth. Babatunde Irukera, Director General of CPC, in a statement by the Director, Public Relations of the council, Abiodun Obimuyiwa, said customer satisfaction was the most vital pillar to loyalty and trust. Irukera said this ...
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