By Ajibola Olarinoye
These are Ten better ways to draw customers to your physical betting shop or the online bookmaker site.
2: Super Jackpots on top of Jackpots.
Jackpots are a possibility of getting huge sums of money- the desire of all gamblers and the source of stimulating passion in the hope of a winning chance. Still, how exciting it is that players can learn that they have several opportunities to win jackpots. Every following challenge would present a bigger reward than the one before it. The addition of Super Jackpots will definitely attract and appeal to a number of would-be punters who walk past your betting shop.
2: Players are entitled to win a Jackpot on a losing ticket.
Why allow players to be disappointed about a lost ticket? Although their bets may not be successful, the tickets will still have a chance to win the jackpot! An example is to set a limit on the number of bets on a ticket, meaning that when the ticket reaches that limit, it will be entered in a jackpot lottery, whether it wins or loses.
3: Complimentary Bonus Bets.
Need to start a bookie business which really takes place in attracting punters? The solution is to provide free incentives! The best way of advertising a new game is through free-to-play or free-to-bet. A free bet with the possibility of winning actual money on a limited-time basis is a perfect test run among prospective fans.
This enables the players to become accustomed to the dynamics of the game without any threat of losing their money because of their inability to understand the game. It is a no-risk alternative to the participants and, frankly speaking, everybody loves freebies.
4: Offer Free Drinks
This is the best strategy when dealing with local, physical betting businesses. Lure in new clients by helping them out to free drinks on the bookmakers tab. This is a great way to encourage patrons to bring friends along in your betting shop.
You can think about different plans on serving drinks to make people not want to come there in order to drink and not to play. You may take an example of a drink ticket dated the current day. In addition to the fact that there has to be a current date, you may also establish a minimum deposit amount to be met that every ticket needs to qualify to receive a free drink.
5: Operating Days To Raise:
Sports happen on a daily basis even during Sundays. betBonanza Virtuals have 24/7 operations, with numerous betting choices. Customers would be more loyal to places that are open during the time when others are closed.
6: Use the Unsuccessful Ticket Promotions.
Players will be able to win even when they lose. Think of carrying out regular promotions on lost tickets. One of these examples is that you could have a weekly cash raffle among all lost tickets of the week before. Alternatively, you might run daily events with smaller prize pools or winners, and it would be easy to have players playing on a regular basis.
7: Enact Rewards and Incentives.
Many types of bonuses and programs can be personalized to appeal to your prospective audience of bettors.
These are some of the successful methods that we have discovered to attract and retain customers:
Streak Bonus on a streak of unsuccessful bets.
First deposit bonus
Small deposit bonus
Improved deposit bonus on adding up the account on particular days.
Registration bonuses
Greater chances among regular players or members of loyalty program.
Gamification features that grant virtual credits (bonus points) when one registers, deposits money, makes bets and reaches a certain amount of bets.
Bonus credit is always a nice idea and thus a player can bet more or get rewarded by the betting operator like merchandise, free drinks and so on.
8: Host Merchandise Giveaways
Betting operators can use the giving of branded merchandise as a free giveaway to attract customers to their offerings either as a standalone part of a loyalty program. With the loyalty program incorporated, players will be able to use the virtual points that they earn to get prizes such as T-shirts or caps. Free samples are an effective way of attracting the interest of your target customers.
9: Cashback when Bets Lost.
Want to open your bookmaker office with the impact? Cashback on bets that are lost should be made standard. This has been an effective strategy towards attracting and retaining users in eCommerce, banking and other financial services. The same is the case with bettors.
Give your players cashback on their lost bets or better still, give them more cashback on consecutive losses. This plan will definitely keep the players involved and encouraged to keep on playing.
10: Enable:: Gameplay can be picked up anywhere.
Cross-platform accessibility plays a significant role in attracting and maintaining users to different IT products in all the industries. It is an easy way to keep playing anywhere and anytime with the help of a mobile application, even when the user had already started in a brick-and-mortar betting shop. It also allows players to continue playing on their home PC and experience the gambling experience in a smooth and convenient way.
