First Bank of Nigeria Limited, Nigeria’s premier financial services institution, has announced a phased corporate name change of its subsidiaries in the United Kingdom and Sub-Saharan Africa. FBNBank UK, FBNBank Sierra Leone, FBNBank Gambia and FBNBank DRC are the first set of subsidiaries effecting the name alignment.
They are now known and addressed as FirstBank UK, FirstBank Sierra Leone, FirstBank Gambia and FirstBank DRC. The Ghana, Senegal and Guinea subsidiaries will be next in the phased name change implementation.
The name change is being implemented to align the subsidiaries with the parent brand and to enjoy the strong heritage and brand equity built by FirstBank Nigeria in its 129 years of banking leadership.
This, according to a statement from the bank, will further enhance the quality-of-service delivery resulting in better brand clarity, uniformity and consistency across all the markets where the bank operates.
Speaking on the name change, Dr Adesola Adeduntan, CEO of FirstBank Group, said the name change, which coincides with FirstBank’s 129th founding anniversary, is “indeed a milestone reflective of our resolve to continuously provide the gold standard of excellence and value as we put our customers first. The new identity of the subsidiaries contributes to an enhanced brand presence.
“It helps our customers and stakeholders better appreciate the value of the diversified product suites, competitive pricing and extensive business networks the FirstBank Group offers. These include our commitment to boosting cross-border businesses including trade and investment opportunities essential to enhancing trade relations amongst countries, thereby strengthening the economies of host communities and reducing poverty,” he concluded.